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Mitsuboshi Kaidouu Hokuriku Hida Shinsyu Three-star Road

KANAZAWA/GOKAYAMA/SHIRAKAWA-GO/TAKAYAMA/MATSUMOTO

News from SHIRAKAWA-GO

2017.1.1 Kogai Matsuri (festival)

Kogai Matsuri is a festival that originated from a culture based on silkworm farming. Starting on New Year’s day in the early afternoon, dozens of young people dressed in Shichifukujin ”Seven Gods of Fortune” costumes visit houses in the snowy village while singing a traditional folksong ”Harukoma Minyo” to forecast the arrival of spring. Residents in the houses customarily treat these messengers bringing spring and fortune for the coming year to sake (alcohol) or money.